With Zyla, Spadel enters the market for natural, low-calorie energy drinks


Spadel is expanding its product range and entering the energy drinks market. This market has been booming for a number of years and has great potential for growth, particularly in the natural and less sweetened energy drinks segment. It's in this segment that Spadel wants to make its name with Zyla, a brand with a fun, quirky feel ('Zyla' is derived from 'Lazy'), aimed at 25-35 year-olds just starting out in their working lives, as well as certain young parents. Zyla drinks will be available in three types of energy: Boost, Vitality and Focus. Zyla is perfectly in line with the Spadel Group's values and DNA, as it is a natural, low-calorie energy drink that meets new consumer expectations.