Generation 2030
We connect people and nature for a healthier life today and tomorrow
At Spadel, this is more than a purpose statement. It reflects who we are as a family-owned group, rooted in natural water sources and committed to acting locally, responsibly and with respect for people and the environment.
For more than a century, these convictions have guided our choices and shaped the way we develop our business. They remain the foundation on which we build our future.
Why Generation 2030?
Spadel has always taken a long-term view. However, today’s challenges (climate pressure, resource protection, evolving health expectations and growing societal responsibility) require more than isolated initiatives.
Generation 2030 was created to bring clarity, alignment and direction. It brings together business performance, sustainability priorities and people’s engagement into one coherent strategic framework, guiding decisions, investments and actions across the group. Generation 2030 does not change who we are.
It defines how we organise our ambitions and turn them into impact for the years ahead.
Our strategic framework
By 2030, we aim to be the trusted partner for people looking for local, healthier, natural drinks, creating sustainable value for all.
We connect people and nature for a healthier life, today and tomorrow.
- Create positive impact
- Be agile and decisive
- Move as one team
- Go beyond expectations
Our 5 company goals for 2030
Generation 2030 is guided by five key company goals which guide priorities, investments, and actions across the group:
To remain profitable and innovative
To expand into new natural drinks
To strengthen our B Corp commitment
To grow our people’s engagement
To reduce our carbon footprint toward Net Zero
From vision to impact
To deliver our ambition for 2030, Generation 2030 is structured around five strategic pillars. These pillars translate into concrete actions across our business, our operations and our people. Together, they connect strategy with execution.
Discover our strategic pillars and actionsOur
sustainability
targets
Our Generation 2030 strategy is supported by clear and measurable sustainability targets. Through Re-Generation 2030 - our framework for environmental and social targets - we translate our priorities into concrete objectives that guide action and track progress across the group.
Discover our targets
Our reports and policies
Sustainability performance is monitored through environmental and social indicators aligned with internal management processes and external reporting requirements.
